EXPERIENCE
CREATIVE SERVICES MANAGER - SHARED SERVICES
Remote
May 2023 - Current
Led the expansion of the video production team to include oversight of graphic design and editorial services, ensuring cohesive output across all mediums.
Aligned creative production with broader organizational objectives by partnering with leadership and learning design teams.
Established industry-leading standards for scalability, accessibility, and brand consistency across all creative services.
Successfully promoted two employees and actively coaching others, fostering a culture of continuous learning and development.
Key Achievements:
Developed a communication strategy that significantly increased stakeholder engagement via Slack.
Implemented a post-project survey system, enabling data-driven improvements.
Supported the integration of AI translation software for video projects, driving innovation and workflow efficiency.
CREATIVE OPERATIONS MANAGER
Portland, OR
December 2017 - May 2023
Lead an 8-member Creative Operations team to deliver exceptional results in project management, writing, design, video production, website development, SEO, and SEM.
Collaborate closely with leadership to set strategic goals, create annual plans, and align communication plans for the team and organization.
Conduct monthly client surveys to gather client feedback and identify improvement areas; achieved an average score of 4.5 out of 5.
Lead optimization and management of project management system standard work processes for 30+ users, driving operational efficiency and productivity.
Established and maintain categorization criteria for 1,200+ projects, improving understanding of current state, resource needs, and next steps.
Increased usage of in-house video studio by 100% by expanding service offerings and creating brand standards, resulting in increased engagement and brand consistency.
Identified low ROI of printed provider bio card process, redirected providers to the website upon elimination of printing, resulting in $36K savings.
INTERIM DIGITAL & CREATIVE DIRECTOR
Portland, OR
May 2021 - January 2022
Expanded purview to include the 6-member Digital and Social team while fulfilling the interim position.
Reported to senior leaders on the FY23 $2 million brand campaign status.
Managed the $4 million department budget, which included negotiations for contracts and vendors.
CREATIVE PROJECT & SYSTEMS SPECIALIST
Portland, OR
February 2017 - December 2017
Refined and streamlined creative production processes for the Marketing department, including vendor management, online ordering, in-house video studio, asset management, and usage rights.
Developed a multi-phase strategic plan to fully utilize the project management system, which decreased project intake time by 50%.
Promoted within 11 months for exceptional performance and organizational impact.
PRODUCTION MANAGER, CONTENT PUBLISHING
Portland, OR
August 2016 - December 2016
Coordinated workload of 20+ category authors and outside agencies for publishing to Nike.com.
Developed and implemented creative production processes, tools, resources, and requirements to support the growing needs of Nike.com.
CREATIVE SERVICES PROGRAM MANAGER
Milwaukee, WI
January 2014 - July 2016
Managed in-house design team of 7, providing leadership and creative direction to meet project standards and schedules.
Brought Model Year Police Materials in-house and saw a $24K cost reduction.
Earned two Platinum MarCom Awards for Model Year Police Materials and H.O.G. Rally Coordinator Training Materials.
Established processes, procedures, and job tracking to keep projects on time and within budget.
Balanced the $1.5 million design budget and ensured accurate billing.
Created a 5-year strategic roadmap with other leaders to overhaul the department, including team structure, service offerings, and cost savings.
Overhauled font management process, resulting in $1 million of risk avoidance.
Launched monthly client satisfaction survey to track customer feedback and inform improvements.
CREATIVE SERVICES PROJECT MANAGER
Milwaukee, WI
March 2011 - December 2013
Acted as primary contact for internal stakeholders’ print and digital design requests, coordinating an average of 35 projects from initial scope to approval.
Maintained strong relationships with stakeholders, ensuring timely delivery of projects within budget and brand guidelines.
Recognized for outstanding performance and promoted to a management role to lead and develop the design team.
DEALER WEB PUBLISHING COORDINATOR
Milwaukee, WI
October 2006 - March 2011
Liaised with content owners, employees, and IS to ensure the smooth operation of the dealer-facing website.
Collaborated on targeted content, site navigation, and adherence to objectives, governance, and style.
Designed templates for dealers and internal audiences in collaboration with IS, ensuring cost-effective solutions.
Educated and trained employees on optimal site utilization and created training manuals.
Designed and launched a dealer-facing e-mail marketing initiative, which allowed Harley-Davidson to shut off blast faxes for dealers, modernizing the process and saving dealers thousands of dollars. Awarded the Black Level Continuous Improvement award.
Skills
Adobe Creative Suite
(InDesign, Illustrator, Photoshop)
Adobe Pro
Art Direction
Asana
Basecamp
Brand Development
Campaign Monitor
Canva
Constant Contact
Creative Strategy
Digital Marketing
Figma
Google Suite
Graphic Design
Jira
Kaizen
Keynote
Lean Thinking
Lucid
Microsoft SharePoint
Microsoft Suite
(Word, Excel, PowerPoint, OneNote)
Microsoft Teams
Miro
Process Standard Work
Responsys
Social Media Marketing
Sitecore
Slack
Survey Monkey
Video Production
Visual Management
WordPress
WorkZone
EDUCATION
Change Management Certificate - 2024
Prosci
Elevate: Leader Development - 2024
Salesforce Talent Experience
Certified Scrum Product Owner - 2023
Scrum Alliance
Expeditioner Badge – 2023
Salesforce Trailhead
Miro Essentials, Mapping & Diagramming, Collaborative Meetings - 2023
Miro
Creative Manager Boot Camp - 2021
Cella In-House Creative Consulting
Crucial Conversations - 2014
Crucial Learning
Project Management Methodology - 2011
Harley-Davidson Motor Company
Digital Arts and Culture Certificate - 2003
University of Wisconsin - Milwaukee
B.A., Journalism and Mass Communication - 2003
University of Wisconsin - Milwaukee